Why You Should Use Alt Text You may be familiar with alternative, or alt, text. Are you using it to your advantage? It turns out that this small text field, which many companies don’t bother…
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Are you ready to hand over your PPC (Pay Per Click) to Google? That’s just what Google is asking you to do with their Smart Bidding feature. But first, a quick refresher on Google Ads….
How well do you know your customers? Aside from what they buy from your business and their demographic information, do you have an idea of what matters to them? Sometimes digital marketing involves more than…
We’ll all be glad to see 2020 come to an end. Which leaves us looking forward to 2021, and the marketing trends to focus on in this new year. One aspect of your marketing strategy…
Like everyone from business owners to content creators to consumers, you are probably grateful to be nearing the end of 2020. You may also be wondering what to do with your digital marketing strategy. Email,…
Most people in business are familiar with the terms B2B (business to business) and B2C (business to consumer) and can easily identify which one applies to their business. What you may not realize yet is…
Businesses in almost every industry and of every size have had their search engine optimization (SEO) efforts affected by the pandemic. Initially, some essential businesses saw a surge when everyone tried to stockpile toilet paper…
It’s time to connect, maintain, and build customer relationships – the Zephyr Digital Design way! In March, when most people stayed under lockdown at home, businesses everywhere braced for some lean times. Now here we…
Make Sure Your Holiday Marketing is on Point with These Five Tips It’s time to rethink some of your holiday marketing strategies. While everyone wishes we could have a normal holiday season, unfortunately this year’s…
You’re likely familiar with the idea of evergreen content: content you can share regardless of the time of year and which is always useful. Evergreen content doesn’t require a lot of maintenance – you can…
