Most people in business are familiar with the terms B2B (business to business) and B2C (business to consumer) and can easily identify which one applies to their business. What you may not realize yet is…
Businesses in almost every industry and of every size have had their search engine optimization (SEO) efforts affected by the pandemic. Initially, some essential businesses saw a surge when everyone tried to stockpile toilet paper…
It’s time to connect, maintain, and build customer relationships – the Zephyr Digital Design way! In March, when most people stayed under lockdown at home, businesses everywhere braced for some lean times. Now here we…
Make Sure Your Holiday Marketing is on Point with These Five Tips It’s time to rethink some of your holiday marketing strategies. While everyone wishes we could have a normal holiday season, unfortunately this year’s…
You’re likely familiar with the idea of evergreen content: content you can share regardless of the time of year and which is always useful. Evergreen content doesn’t require a lot of maintenance – you can…
Navigating email marketing etiquette during the Covid-19 pandemic can feel overwhelming. You don’t want to send emails with a hard sell during a time when a lot of your regular customers may be going through…
Video marketing should be part of your content creation, but have you thought about how to leverage video marketing in your emails? You’ve probably watched a video on your phone. Whether it was on YouTube,…
You may have heard of beacon technology, known for providing indoor location tracking. Since its debut, beacon technology has developed and changed. It can yield promising marketing results for businesses of any size. Since beacon…
If you’ve found yourself increasingly drawn to shopping options that don’t require you to leave your home or car, you’re not alone. Throughout the course of this pandemic, online ordering has become much less of…
The COVID-19 pandemic impact on small businesses has been brutal and swift so far. While many figure out what their next business move is, others continue to shutter their doors and wait out the storm,…
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