Tips for Taking Great Social Media Photos At Zephyr, we serve a lot of clients with the events, new products, services, exciting news and more that they want to share on social media. We love…
Read More
It’s possible to do everything right for your business— build a user-friendly website, send relevant information to your email subscribers, have a social media presence and an ad campaign up and running— and still not…
You may not realize it, but Google updates its algorithm frequently. Usually these changes are relatively small, and most websites don’t notice any major shifts in their search rankings. The biggest updates – and the…
Why You Should Use Alt Text You may be familiar with alternative, or alt, text. Are you using it to your advantage? It turns out that this small text field, which many companies don’t bother…
Are you ready to hand over your PPC (Pay Per Click) to Google? That’s just what Google is asking you to do with their Smart Bidding feature. But first, a quick refresher on Google Ads….
People live and connect on social media, and with each new smartphone, the cameras become more advanced. What does this mean for you? Well, every person (and every business) can post photos on social media….
Video content might seem intimidating— you need to know how to film yourself or someone else to showcase a product or service you offer, and it might take many takes to get it right. Then…
At their most basic, content calendars keep you organized. They provide a shareable schedule for all of the content you have, the stage of production it’s in, and where you want to publish or share…
Are you familiar with the adage – people love to buy but hate to be sold? In content creation and sharing, this is valuable to keep in mind when choosing what to share with your…
The internet is full of links. There are links from one page to another within your website, outbound links from your website to others, and links from other websites to your own. Did you know…
