One of the most effective and affordable marketing tools today is email marketing. In today’s marketing world, there is a constant stream of new email tips to help drive engagement and revenue. It’s easy to…
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The 411
“In order to do anything meaningful, you have to know where you are going.” Wanting to start a new business but just don’t know where to begin? Looking to rebrand and grow your market? Whether…
Regular blogging is important for many reasons such as: it gives your company a voice, tells your brand story, brings in new customers, and helps you in search. Here is a list from Forbes on…
All business owners have digital marketing in the back of their minds. They know this is an approach they have to adopt in order to be relevant today. However, they struggle to integrate this into…
Have you been debating on redesigning your website? Nowadays, it’s extremely important for any business to have a nice-looking, easy-to-use responsive website. Most people research your company’s online presence vs your competitors’ presence. Your company…
Choosing the right agency to work with can be a challenge because there are a lot of things to consider. You probably want someone that is a good fit and understands the goals of your…
When you choose Zephyr as your digital design company, they get to know your company and develop objectives, strategies, and tactics that best suit your company’s business objective. Looking for a new website? Zephyr will…
With all the advertising and marketing tools CMOs have at their disposal, nothing has quite the impact of referrals from friends, colleagues, and sometimes even complete strangers. Word-of-mouth marketing adds a personal layer to a customer’s education…
Monitoring online reviews is crucial because customers’ opinions are just a keystroke away from worldwide visibility. This article from Forbes that explains how improving your online reviews will grow your business: Monitoring online reviews is important…
Search engine optimization is incredibly important for marketers. When you optimize your web pages — including your blog posts — you’re making your website more visible to people who are looking for keywords associated with…