In this day and age, if you have a business, you need a website. A common issue amongst business owners is trying to cut costs by attempting to build their own website, or having a…
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What is the Google 3-Pack? The Google 3-Pack is kind of like an online popularity contest for businesses. You want your business to show up in the top three listings in search. For example, if…
When it comes to creating a website for your business, you may be uncertain as to what to include on the site. You want to share information and allow customers to reach you, but there’s…
What do you think of when you hear the term “blog”? Maybe it makes you think of your cousin’s cooking blog, or a travel blog you follow. It may even make you scoff a bit…
We live in the age of mobile. If we can’t find the information we need, the music we want or the current viral video on the go, at the touch of our fingertips, quite frankly,…
A common client question we get at Zephyr is “How often should I update my website? Or rebuild it?” If you think about your car, you know there are a lot of working parts under…
At Zephyr, we often encounter clients that have stale websites, but they usually don’t realize it. Between the ever-changing world of digital enhancements, new tools and even security, here are our top 5 tips to…
One of the most effective and affordable marketing tools today is email marketing. In today’s marketing world, there is a constant stream of new email tips to help drive engagement and revenue. It’s easy to…
“In order to do anything meaningful, you have to know where you are going.” Wanting to start a new business but just don’t know where to begin? Looking to rebrand and grow your market? Whether…
Regular blogging is important for many reasons such as: it gives your company a voice, tells your brand story, brings in new customers, and helps you in search. Here is a list from Alexa on…