You’re likely familiar with the idea of evergreen content: content you can share regardless of the time of year and which is always useful. Evergreen content doesn’t require a lot of maintenance – you can…
Navigating email marketing etiquette during the Covid-19 pandemic can feel overwhelming. You don’t want to send emails with a hard sell during a time when a lot of your regular customers may be going through…
Video marketing should be part of your content creation, but have you thought about how to leverage video marketing in your emails? You’ve probably watched a video on your phone. Whether it was on YouTube,…
You may have heard of beacon technology, known for providing indoor location tracking. Since its debut, beacon technology has developed and changed. It can yield promising marketing results for businesses of any size. Since beacon…
If you’ve found yourself increasingly drawn to shopping options that don’t require you to leave your home or car, you’re not alone. Throughout the course of this pandemic, online ordering has become much less of…
The COVID-19 pandemic impact on small businesses has been brutal and swift so far. While many figure out what their next business move is, others continue to shutter their doors and wait out the storm,…
Yes, You Have to Have a Landing Page, but We Promise They’re Worth it Promotions: You set up a lot of marketing material around a special sale or a seasonal event at your company with…
Convenience is the indulgent threshold by which a business is judged. Free or fast shipping, online ordering, and responsive customer service are some of the sure fast ways into consumers’ heart and wallet. Online ordering…
Video is everywhere. YouTube still reigns supreme, but now you have Facebook videos (including Facebook Live), videos you can embed into a Tweet, and Instagram videos. Video is eye catching— literally. It grabs your attention…
Facebook, Instagram, Twitter, Pinterest, and LinkedIn are all channels with large amounts of users, and they’ve proven that they have staying power. But which should you use and how can you make sure your posts…
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