There is so much that goes into a profitable PPC campaign, such as: choosing profitable keywords, creating attention-getting ads, and designing effective landing pages that get results.
Zephyr is experienced in creating profitable campaigns.
Check out this article from Forbes on how PPC will grow your company.
Whether you’ve spent time working on digital marketing or have just started to look into it, you will no doubt have heard of pay-per-click advertising.
A popular marketing channel, PPC has several tricks up its sleeve for boosting your online traffic and generating more leads. Once you get an understanding of its key benefits, you’ll keep coming back for more.
PPC is a pinnacle of online marketing. In this form of advertising, you pay each time someone clicks on your ad – simple. The immediate benefit you’ll see is that instead of having to fight against hordes of competitors to rank organically in search engines, you can jump straight to the top of the queue. What could have taken months of dedicated work can instead get your brand in front of prospective customers almost instantly.
Four Reasons Why You Should Consider Including PPC In Your Online Marketing Strategy
There are a number of key benefits that make PPC an irresistible option for many advertisers and marketers. If you’re on the fence about deploying a PPC strategy, investing some time into learning about the advantages can help you to make up your mind.
It’s as simple as flicking a switch.
While other popular content marketing strategies require significant build-up before results can be seen, PPC can be turned on and off with the click of a mouse. We give clients control over their advertising spend, allowing them to pause their PPC advertising at any time.
With content marketing, you’ll see a gradual increase in leads and traffic over time, but with PPC, it’ll skyrocket almost overnight. Results are immediate when set up by a professional, and tracking conversion proves this with complete transparency.
The one disadvantage of this is that once you flick that same switch off, you’ll see a noticeable drop in your traffic. As part of a comprehensive digital marketing plan, however, this is something you’ll be able to compensate for.
You only pay when people actually see your content.
As opposed to outdated cost per impression (CPM) models where you pay per 1,000 impressions your ad receives, PPC doesn’t actually charge you anything until those impressions convert into link clicks.
That’s great because it takes the budgetary implications of one of the most crucial conversions away from you. Instead of having to place a heavy focus on your initial ad copy, you can set your sights to tweaking your keyword targeting and budget, and improving your website to boost those end conversions. Less money wasted on audiences who aren’t interested means more money to spend on optimizing your on-page content and landing pages.
Target the right people at the right time, in the right place.
With the growth of digital marketing, brands now have the opportunity to target their audiences to a fine point. This is a key advantage of PPC advertising. Regardless of your business type, you’ll be able to tweak and change your PPC strategy to reach the right people at the right time, and in the right place.
For example, if you own a coffee shop, you can set your ads to appear in the morning, when your audience members are most likely to be chasing their caffeine fix. If you’ve got one location within the city center, you can even target a local audience by setting a mile radius limit from your location.
PPC goes hand-in-hand with SEO.
Search engine optimization (SEO) is a core element of any online marketing strategy that’s built around driving traffic to a website. Truth is, you could have the best website in the world, but if you’re not ranking highly in search engines, very few people are going to know about it.
This is where PPC comes in. By analyzing your keyword impression data – namely, how many people are seeing your ads displayed on certain keywords – you’ll start to develop a picture of which keywords are most popular.You’ll also be able to build a list of long-tail keywords. As the name suggests, these are longer, often more specific search terms. Although they account for less traffic, they also attract less competition. By using these lists, you’ll be able to optimize your on-page content to crawl up through the results page rankings and attract highly-targeted audiences.
With a bit of hard work and determination, you’ll have the chance to appear both at the top of the page in the ad pack, as well as in the organic results below. Lead generation is a numbers game, and the more times your links are displayed, the more people your on-page content will be able to work its magic for.
Harness Targeted Internet Marketing To Drive More Business
With PPC visitors 50% more likely to make a purchase than organic visitors, it really pays to get your research done.
By using that research to refine your audience targeting, not only will you boost relevant traffic; you’ll also be able to climb in organic search results. This, in turn, will trickle down your sales funnel and transform into an increased ROI.
When using Zephyr Digital Design for your PPC needs, you will have a dedicated Account Manager that takes the time to get to know your company and your customers. This ensures targeted ads and that your budget is maximized. Ready for more website traffic and sales? Contact Zephyr today.