In this day and age, if you have a business, you need a website.
A common issue amongst business owners is trying to cut costs by attempting to build their own website, or having a young person with no experience try to create it. Unfortunately, DIY business website design typically results in hours and days of stress and frustration, and a final product that poorly represents the business. Not only that, but there are several tools that are crucial to have an effective website that are not generally included with DIY website builders. By hiring a professional web design agency you ensure that your website attracts visitors, engages them, and converts them into new customers.
Here are our top five reasons why DIY business website design is generally a bad idea
- You never have a second chance to make a first impression.
Your potential customers form an immediate opinion about your business based on your website. If your website is hard to navigate, doesn’t show professional visuals, contains design errors and typos, or lacks a contact form, your customers will quickly move on to your competition. - Your site may not be secure.
DIY business website design typically lacks security and performance. These types of websites are more likely to be compromised, which can be fatal for a business if any private customer information is leaked. Professional website designers are skilled in technical solutions to help keep your business website running smoothly and protect it from cyber attacks and other malicious threats such as malware. - Online presence is not SEO friendly.
There is much behind the scenes work that goes into developing a website. Among them is the programming of search engine optimization, or SEO. Your business website needs to rank well on search engines in order to reach new and existing customers, but this isn’t automatic with free website builders. In addition, having SEO-friendly content and links, plus following Google best practices will help to avoid SEO mistakes. And that is a main reason that DIY business website design is not a good idea. - Lack of ongoing updates and support.
Unfortunately, there are all kinds of issues that can occur with your business website, not to mention required updates that can lead to Google penalizing your site if not up to par. Google also requires your site to be secure, which only adds to that difficulty. And then there is the whole aspect of hosting and maintaining your business website, which can be quite confusing for someone not skilled in this area. - Technical updates are expensive.
Many DIY templates are set up in a way that will not allow a website developer to make customizations, or access the website code. That usually means you will end up spending even more than what you could have paid to have a professionally website from the beginning.
The Bottom Line
A professional website design agency can offer you better options and solutions than the DIY business website design approach ever could. We can help you avoid common business website mistakes and help you establish an effective business website from the start. Contact us today to get started!
