Are you familiar with the adage – people love to buy but hate to be sold? In content creation and sharing, this is valuable to keep in mind when choosing what to share with your audience. With companies running ads on Facebook and Instagram consistently, things can start to feel slightly sales-y and not in the right way.
To encourage your audience to visit your website and ultimately convert, we have another type of content we like to encourage people to share: Blog posts. Here’s how to leverage your blog posts to get more traffic to your website.
Share with Your Subscribers
Once you post a blog to your company’s website, you can share it via email. It could be one of several articles linked to your newsletter. You might also email it directly to the customers it’s most applicable to if you segment your subscribers. Either way, the goal is for the reader to click from your email to your website, hoping they’ll spend some time (and convert).
Try writing a short teaser paragraph that gives part of the story but leaves your readers wanting to know more. Be sure to make your link obvious, and take them directly to the webpage with your new post. Sending them to your homepage or another page on your website will lead to frustration, and your readers won’t waste their time looking around your website trying to find the post they want to finish reading.
Blog posts are excellent content to share on social media. Take an image from your blog post and a concise description of the content that will entice someone to read more. Keep in mind that visuals are crucial on social media— posts with images and video outperform text-only posts.
Another way to make your post more successful? Add hashtags. You’re probably already familiar with them, and they’ve taken over every social media platform. Before using a hashtag with your post, be sure to research it. Searching for the hashtag you want to use can lead you to related hashtags, which may also be relevant and helpful to use.
Don’t forget to use local hashtags, too, especially if you’re a small business. You can search for existing hashtags by city or neighborhood or get a little more creative and see if any hashtags revolve around local landmarks or famous sights in your area.
Any time you can create content that answers a user question, you should. People turn to Google for everything, and many searches come in the form of questions. An example might be, “How do I stop a dripping faucet?” If you own a plumbing business, you could easily create a blog post around this question.
Try thinking of questions you’re used to answering from your customers. If you can expand on your answer and give the reader useful information, you’ll have a blog post. With time and solid SEO (Search Engine Optimization) tactics, your answer will contain keywords that users search for, and you’ll appear on the search engine results page or SERP.
Search is the highest-ranked traffic source for blogs across industries. Optimized blogs can also lead to new traffic for your website.
Making your blog posts easily shareable and engaging is essential, including keywords and hashtags on social media. Always keep in mind that the most important thing when creating posts is the quality. The better quality you can give readers on any platform, the higher the likelihood that people will click through your site.
Thankfully, if you need help with a content strategy or getting visitors to your website, we’re here to offer solutions. Contact us today!