What is Responsive Website Design? If you’ve come across this term before, but aren’t sure what it means, keep reading. Having a responsive website is not only important to your customers, but also for your…
How well do you know your customers? Aside from what they buy from your business and their demographic information, do you have an idea of what matters to them? Sometimes digital marketing involves more than…
You have a Facebook page for your business, and you have some of your customers as followers. Have you wondered whether it would be worth it to use the paid advertising options on Facebook? With…
One good (and bad) part of digital marketing? The amount of data you can study! A quick pass through Google Analytics shows tons of measurable data about your website. How should you decide which metrics…
We’ll all be glad to see 2020 come to an end. Which leaves us looking forward to 2021, and the marketing trends to focus on in this new year. One aspect of your marketing strategy…
Like everyone from business owners to content creators to consumers, you are probably grateful to be nearing the end of 2020. You may also be wondering what to do with your digital marketing strategy. Email,…
Most people in business are familiar with the terms B2B (business to business) and B2C (business to consumer) and can easily identify which one applies to their business. What you may not realize yet is…
Businesses in almost every industry and of every size have had their search engine optimization (SEO) efforts affected by the pandemic. Initially, some essential businesses saw a surge when everyone tried to stockpile toilet paper…
It’s time to connect, maintain, and build customer relationships – the Zephyr Digital Design way! In March, when most people stayed under lockdown at home, businesses everywhere braced for some lean times. Now here we…
Make Sure Your Holiday Marketing is on Point with These Five Tips It’s time to rethink some of your holiday marketing strategies. While everyone wishes we could have a normal holiday season, unfortunately this year’s…