It’s possible to do everything right for your business— build a user-friendly website, send relevant information to your email subscribers, have a social media presence and an ad campaign up and running— and still not…
People live and connect on social media, and with each new smartphone, the cameras become more advanced. What does this mean for you? Well, every person (and every business) can post photos on social media….
Video content might seem intimidating— you need to know how to film yourself or someone else to showcase a product or service you offer, and it might take many takes to get it right. Then…
At their most basic, content calendars keep you organized. They provide a shareable schedule for all of the content you have, the stage of production it’s in, and where you want to publish or share…
The internet is full of links. There are links from one page to another within your website, outbound links from your website to others, and links from other websites to your own. Did you know…
What is Responsive Website Design? If you’ve come across this term before, but aren’t sure what it means, keep reading. Having a responsive website is not only important to your customers, but also for your…
You have a Facebook page for your business, and you have some of your customers as followers. Have you wondered whether it would be worth it to use the paid advertising options on Facebook? With…
One good (and bad) part of digital marketing? The amount of data you can study! A quick pass through Google Analytics shows tons of measurable data about your website. How should you decide which metrics…
We’ll all be glad to see 2020 come to an end. Which leaves us looking forward to 2021, and the marketing trends to focus on in this new year. One aspect of your marketing strategy…
Like everyone from business owners to content creators to consumers, you are probably grateful to be nearing the end of 2020. You may also be wondering what to do with your digital marketing strategy. Email,…
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