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January 5, 2022
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How to Use A/B Testing to Increase Your Conversion Rate

By Sandy Lanning | Blog

It’s possible to do everything right for your business— build a user-friendly website, send relevant information to your email subscribers, have a social media presence and an ad campaign up and running— and still not…

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April 15, 2021
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How to Capture Quality Social Media Photos

By Sandy Lanning | Blog

People live and connect on social media, and with each new smartphone, the cameras become more advanced. What does this mean for you? Well, every person (and every business) can post photos on social media….

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April 1, 2021
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How to Get the Most Out of Your Video Content

By Sandy Lanning | Blog

Video content might seem intimidating— you need to know how to film yourself or someone else to showcase a product or service you offer, and it might take many takes to get it right. Then…

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March 18, 2021
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Why A Content Calendar Should Be A Must-Have For Your Business

By Sandy Lanning | Blog

At their most basic, content calendars keep you organized. They provide a shareable schedule for all of the content you have, the stage of production it’s in, and where you want to publish or share…

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February 16, 2021
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How Links Impact Page Ranking and Boost Website Search Results

By Sandy Lanning | Blog

The internet is full of links. There are links from one page to another within your website, outbound links from your website to others, and links from other websites to your own. Did you know…

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February 4, 2021
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Answering Your Questions About Responsive Design

By Sandy Lanning | Blog

What is Responsive Website Design? If you’ve come across this term before, but aren’t sure what it means, keep reading. Having a responsive website is not only important to your customers, but also for your…

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December 30, 2020
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Growing Your Business with Facebook Advertising

By Sandy Lanning | Blog

You have a Facebook page for your business, and you have some of your customers as followers. Have you wondered whether it would be worth it to use the paid advertising options on Facebook? With…

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December 18, 2020
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The KPIs You Should Consider for Your Business

By Sandy Lanning | Blog

One good (and bad) part of digital marketing? The amount of data you can study! A quick pass through Google Analytics shows tons of measurable data about your website. How should you decide which metrics…

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December 3, 2020
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Why User Experience Will Be a Key Component of Marketing Strategy in 2021

By Admin_Zephyr | Blog

We’ll all be glad to see 2020 come to an end. Which leaves us looking forward to 2021, and the marketing trends to focus on in this new year. One aspect of your marketing strategy…

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November 19, 2020
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Will Email Marketing Still Be Relevant Post-Covid? 5 Things You Need to Know

By Admin_Zephyr | Blog

Like everyone from business owners to content creators to consumers, you are probably grateful to be nearing the end of 2020. You may also be wondering what to do with your digital marketing strategy. Email,…

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Recent Posts

  • Pro Tips for Social Media Photos March 7, 2022
  • How to Use A/B Testing to Increase Your Conversion Rate January 5, 2022
  • All About Google’s 2021 Core Update December 13, 2021
  • Your Website Needs Alt Text. Here’s Why. May 14, 2021
  • Should You Use the Smart Bidding Feature Offered by Google Ads? May 4, 2021

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