The internet is full of links. There are links from one page to another within your website, outbound links from your website to others, and links from other websites to your own. Did you know…
How well do you know your customers? Aside from what they buy from your business and their demographic information, do you have an idea of what matters to them? Sometimes digital marketing involves more than…
You have a Facebook page for your business, and you have some of your customers as followers. Have you wondered whether it would be worth it to use the paid advertising options on Facebook? With…
One good (and bad) part of digital marketing? The amount of data you can study! A quick pass through Google Analytics shows tons of measurable data about your website. How should you decide which metrics…
Most people in business are familiar with the terms B2B (business to business) and B2C (business to consumer) and can easily identify which one applies to their business. What you may not realize yet is…
Businesses in almost every industry and of every size have had their search engine optimization (SEO) efforts affected by the pandemic. Initially, some essential businesses saw a surge when everyone tried to stockpile toilet paper…
It’s time to connect, maintain, and build customer relationships – the Zephyr Digital Design way! In March, when most people stayed under lockdown at home, businesses everywhere braced for some lean times. Now here we…
Make Sure Your Holiday Marketing is on Point with These Five Tips It’s time to rethink some of your holiday marketing strategies. While everyone wishes we could have a normal holiday season, unfortunately this year’s…
You’re likely familiar with the idea of evergreen content: content you can share regardless of the time of year and which is always useful. Evergreen content doesn’t require a lot of maintenance – you can…
Video marketing should be part of your content creation, but have you thought about how to leverage video marketing in your emails? You’ve probably watched a video on your phone. Whether it was on YouTube,…
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