It’s possible to do everything right for your business— build a user-friendly website, send relevant information to your email subscribers, have a social media presence and an ad campaign up and running— and still not…
You may not realize it, but Google updates its algorithm frequently. Usually these changes are relatively small, and most websites don’t notice any major shifts in their search rankings. The biggest updates – and the…
People live and connect on social media, and with each new smartphone, the cameras become more advanced. What does this mean for you? Well, every person (and every business) can post photos on social media….
Video content might seem intimidating— you need to know how to film yourself or someone else to showcase a product or service you offer, and it might take many takes to get it right. Then…
At their most basic, content calendars keep you organized. They provide a shareable schedule for all of the content you have, the stage of production it’s in, and where you want to publish or share…
The internet is full of links. There are links from one page to another within your website, outbound links from your website to others, and links from other websites to your own. Did you know…
How well do you know your customers? Aside from what they buy from your business and their demographic information, do you have an idea of what matters to them? Sometimes digital marketing involves more than…
You have a Facebook page for your business, and you have some of your customers as followers. Have you wondered whether it would be worth it to use the paid advertising options on Facebook? With…
One good (and bad) part of digital marketing? The amount of data you can study! A quick pass through Google Analytics shows tons of measurable data about your website. How should you decide which metrics…
Most people in business are familiar with the terms B2B (business to business) and B2C (business to consumer) and can easily identify which one applies to their business. What you may not realize yet is…
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