What is Responsive Website Design? If you’ve come across this term before, but aren’t sure what it means, keep reading. Having a responsive website is not only important to your customers, but also for your…
How well do you know your customers? Aside from what they buy from your business and their demographic information, do you have an idea of what matters to them? Sometimes digital marketing involves more than…
You have a Facebook page for your business, and you have some of your customers as followers. Have you wondered whether it would be worth it to use the paid advertising options on Facebook? With…
One good (and bad) part of digital marketing? The amount of data you can study! A quick pass through Google Analytics shows tons of measurable data about your website. How should you decide which metrics…
Businesses in almost every industry and of every size have had their search engine optimization (SEO) efforts affected by the pandemic. Initially, some essential businesses saw a surge when everyone tried to stockpile toilet paper…
Navigating email marketing etiquette during the Covid-19 pandemic can feel overwhelming. You don’t want to send emails with a hard sell during a time when a lot of your regular customers may be going through…
Video marketing should be part of your content creation, but have you thought about how to leverage video marketing in your emails? You’ve probably watched a video on your phone. Whether it was on YouTube,…
The COVID-19 pandemic impact on small businesses has been brutal and swift so far. While many figure out what their next business move is, others continue to shutter their doors and wait out the storm,…
Facebook, Instagram, Twitter, Pinterest, and LinkedIn are all channels with large amounts of users, and they’ve proven that they have staying power. But which should you use and how can you make sure your posts…
Approximately one-third of the world will have a social media account by 2021. Engaging with social media right now is more crucial than ever before. Zephyr has experience threading social media advertising and marketing for our clients’ product and services.
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