Businesses in almost every industry and of every size have had their search engine optimization (SEO) efforts affected by the pandemic. Initially, some essential businesses saw a surge when everyone tried to stockpile toilet paper…
Navigating email marketing etiquette during the Covid-19 pandemic can feel overwhelming. You don’t want to send emails with a hard sell during a time when a lot of your regular customers may be going through…
Video marketing should be part of your content creation, but have you thought about how to leverage video marketing in your emails? You’ve probably watched a video on your phone. Whether it was on YouTube,…
The COVID-19 pandemic impact on small businesses has been brutal and swift so far. While many figure out what their next business move is, others continue to shutter their doors and wait out the storm,…
Facebook, Instagram, Twitter, Pinterest, and LinkedIn are all channels with large amounts of users, and they’ve proven that they have staying power. But which should you use and how can you make sure your posts…
Approximately one-third of the world will have a social media account by 2021. Engaging with social media right now is more crucial than ever before. Zephyr has experience threading social media advertising and marketing for our clients’ product and services.
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