You may not realize it, but Google updates its algorithm frequently. Usually these changes are relatively small, and most websites don’t notice any major shifts in their search rankings. The biggest updates – and the…
People live and connect on social media, and with each new smartphone, the cameras become more advanced. What does this mean for you? Well, every person (and every business) can post photos on social media….
Video content might seem intimidating— you need to know how to film yourself or someone else to showcase a product or service you offer, and it might take many takes to get it right. Then…
At their most basic, content calendars keep you organized. They provide a shareable schedule for all of the content you have, the stage of production it’s in, and where you want to publish or share…
Are you familiar with the adage – people love to buy but hate to be sold? In content creation and sharing, this is valuable to keep in mind when choosing what to share with your…
The internet is full of links. There are links from one page to another within your website, outbound links from your website to others, and links from other websites to your own. Did you know…
You have a Facebook page for your business, and you have some of your customers as followers. Have you wondered whether it would be worth it to use the paid advertising options on Facebook? With…
One good (and bad) part of digital marketing? The amount of data you can study! A quick pass through Google Analytics shows tons of measurable data about your website. How should you decide which metrics…
We’ll all be glad to see 2020 come to an end. Which leaves us looking forward to 2021, and the marketing trends to focus on in this new year. One aspect of your marketing strategy…
Make Sure Your Holiday Marketing is on Point with These Five Tips It’s time to rethink some of your holiday marketing strategies. While everyone wishes we could have a normal holiday season, unfortunately this year’s…
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